Three Questions Guy Kawasaki’s Asks When Hiring as featured in Art of the Start 2.0
1) Can the candidate do what you need?
2) Does the candidate believe in what you’re doing?
3) Is the candidate likeable and trustworthy?
As a subset to question 3, Kawasaki applies the Shopping Mall Test. If Kawasaki were to hypothetically see a candidate in a shopping mall before the candidate were to see Kawasaki, Kawasaki would hire the candidate if he felt enthusiastic about going up to the candidate and saying hello. Alternatively, if he were not to be enthusiastic about walking up to the candidate in the shopping mall then Kawasaki would be likely to refrain from hiring the candidate.